Honored as one of the National Diversity Council’s 50 Most Powerful Women in Technology, Covington brings over 20 years of legal consultation and management expertise to Proterra                                    

Burlingame, Calif. – May 31, 2017 – Today Proterra, the leading innovator in heavy-duty electric transportation, announced that JoAnn Covington has joined the management team as chief legal officer and head of government relations. With an extensive background in intellectual property law, strategic policy development, and high-tech legal consultation, Covington has a proven track record for advising both public and private companies through rapid periods of growth. At Proterra, she will play an instrumental role in devising new, innovative business models that will enable the widespread adoption of heavy-duty electric transit vehicles throughout North America.

As Proterra continues to cement its position at the forefront of the electric transportation renaissance, Covington will facilitate the company’s industry-leading pursuit of innovation at the nexus of EV (Electric Vehicle) and AV (Autonomous Vehicle) development. Additionally, she will help Proterra enhance its novel commercial leasing program for battery-electric transit vehicles, which was first introduced alongside JLL’s corporate fleet of Proterra buses.

“Proterra is one of the most progressive companies in the transit sector today, due in large part to the corporate culture that equally values technological innovation and cultural diversity,” said Proterra Chief Legal Officer JoAnn Covington. “I look forward to building on that strong foundation with the legal and government relations teams and pursuing new avenues that advance the company’s objective of establishing a clean, sustainable transportation future.”

Prior to Proterra, Covington served as senior vice president and general counsel at Rocket Fuel Inc., a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, where she led the legal, policy, and business affairs teams. During her tenure at Rocket Fuel, she guided the company through its 2013 IPO and rapid growth, leading to a designation as the fastest growing technology company on that year’s Deloitte Technology Fast 500 list. Before Rocket Fuel, she acted as division counsel for Electronic Arts’ Maxis Label division, where she managed a diverse array of legal issues, including management of intellectual property assets, contractual rights and obligations, and advertising and promotions. Covington has accrued a wide variety of industry awards over the years. In 2015, she was recognized as the winner of the Silicon Valley Business Journal and San Francisco Business Times’ Corporate Counsel Award for General Counsel for a Public Company (under $1B in revenue), and in 2016, she received further recognition from the National Diversity Council when she was named as one of the Top 50 Most Powerful Women in Technology.

“Not only has JoAnn supported some of the most innovative companies in Silicon Valley, forging innovative new solutions across a broad range of regulatory, business and legal fronts, but she is a widely respected advocate for diversity and inclusion in the workplace,” said Proterra CEO Ryan Popple. “As Proterra continues to build a dynamic team of engineers, designers, clean energy evangelists, and transit innovators, she will help us achieve our vision of assembling one of the most talented, forward-looking teams in the transportation industry.” 

About Proterra:
Proterra is a leader in the design and manufacture of zero-emission heavy-duty vehicles, enabling bus fleet operators to significantly reduce operating costs while delivering clean, quiet transportation to local communities across the United States. With more than 400 vehicles sold to 38 different municipal, university, and commercial transit agencies in 20 states, Proterra is committed to providing state of the art, high-performance vehicles to meet today’s growing market demand. The company’s configurable Catalyst platform is capable of serving the full daily mileage needs of nearly every U.S. transit route on a single charge. With unmatched durability and energy efficiency based on rigorous U.S. certification testing, Proterra products are proudly designed, engineered and manufactured in America, with offices in Silicon Valley, South Carolina, and Los Angeles. For more information, visit: and follow us on Twitter @Proterra_Inc.

Proterra Media Contact:
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